There is no need to introduce Facebook, one of the most popular social media sites, where more than 500 million users view videos daily. Don’t you think it will help many businesses, including yours?
On Facebook, you can make incredible video advertising to draw in and keep both current and potential clients. But you must realize the importance of making a Facebook video ad that appears natural and lacks offensive aspects.
The ad’s goals, such as lead generation, brand awareness, promotion of new deals, app installation, etc., must also be noted. Knowing the goal can help make the advertisement more effective with your audience and provide astounding outcomes.
The best approach is to make sure that your Facebook ads are real and talking to the people directly. There are many ways mentioned below to create ads, but a good advertisement is emotional and has the power to grab the attention. You need to be very good at storytelling if you want to make an impact on someone online.
Note: If you struggle to develop attention-grabbing screenplays, you can always utilize a script generator to create an immediate script for your video advertisements.
What are Facebook Video Ads?
Facebook video ads are paid ad placements that demonstrate a video and appear in one or more set locations on the Facebook screen of the visitors. You can also improve an existing post from your account or create a new video as per the business prerequisites. Types of Facebook Ads
Let us look at the different types of ads that Facebook offers.
You can create a video using photos and text in a slideshow ad. You can effortlessly collate all your photos (personal or stock images) into a slideshow. Its eye-catching motion makes it an excellent way to engage audiences without investing much time and money.
You can play the video you have created in stories; it is perfect for reaching your target audience.
They are similar to TV ads as they will play when people watch Facebook videos.
- Image ads
Create an image ad in just a few clicks by polishing an existing post with an image from your Facebook page.
- Video ads
You can post these ads on your stories or can appear as an in-stream
- Poll ads
It is a mobile-only Facebook ad created by adding a two-option poll on a video or image.
- Carousel ads
To create these ads, you must put up to 10 images or videos demonstrating your product or service.
- Collection ads
It is for mobile devices only; it lets you add five images or videos that customers can click to purchase the product.
Note: These ads can be used based on your end goal. Always survey your competition through any tool to see what they are up to.
How to Create Audience-Attracting Facebook Video Ads?
Here is the answer to the most important question that can help improve your brand awareness and boost sales & revenue.
- Set your objectives.
The foremost thing is to think about what you want to achieve or your primary objective. Before creating the video, if you are aware of your goals, you are more likely to be successful.
- Create ads without sound.
You would be amazed to know that a recent study states that more than 80% of people reacted negatively to Facebook video ads auto-playing with sound. Therefore, you need to convey your entire message visually. So make your videos compelling, even without sound, by adding attractive headings and subtitles.
- Set up an interview-style Facebook video ad.
You should try incorporating an interview element to make your ad look more relatable. You do not have to take an official interview but create it so someone off-screen interviews the guest.
You can also create a video in which the interview seems rehearsed; this type of ad is best for a testimonial or appearance by a CEO. This format makes the ad more natural, and people tend to believe it.
- Grab viewers’ attention.
You must be fast in getting attention; for this, you must ensure that the first 3 seconds of your video behold the viewer’s attention. Use the first few seconds wisely and engage the customers so they forget to skip and see the complete ad.
- Enhance your logo’s visibility.
To get the best results, always ensure your brand name or logo is visible in the first few seconds. Being crisp and concise with your message always helps!
- Write a catchy headline.
You should always write a headline that sparks attention or connects with your target audience. For example, get discount coupons with every purchase, offer valid just for a limited time, etc.
When people read such headlines, they have set expectations of what they are going to get. Hence, they check your ad or video. Your headline should be such that it creates curiosity among viewers to see what’s inside and see it till the end.
- Think mobile-first.
These days, mobile and videos have become a perfect match as it has been observed that people watch videos 1.5 times more on their phones than on desktops. People say it is relatively easier to pay attention to a video on mobile than any other medium. So create Facebook video ads that are mobile-optimized.
- Add important information.
Apart from an attention-grabbing headline, it is essential to include the dynamic market-defining insight of your product in the initial 15 seconds of your video. Then, please explain how the product works and how the customer can benefit from it.
Follow the flow and keep the customer engaged in your video.
- Add a call to action.
Most importantly, do not forget to add the link or create a button and write “buy here” or “do this here,” etc. This prompt makes it easier for the customer to purchase the product. Also, this way, you are not allowing the customer to explore other products and change their mind.
Note: To create attractive ads, you don’t need much nowadays. You can create amazing image ad using AI tools or even create long ad copy instantly with ai copywriters.
Some of the best methods for producing eye-catching Facebook video advertising naturally include the aforementioned pointers. So keep these things in mind as you create your next video because they can boost leads and enhance sales.
Which concept do you intend to implement first?