As much as businesses have latched onto the digital world, not all of them have done so to the same wholehearted degree. It’s not always the right decision for a given business to convert itself to an entirely remote model, but there are other ways than just that to take advantage of what’s on offer.
If you don’t, you might think that this is merely a business decision. However, depending on your industry, you could find that you’re swiftly overtaken by your competitors – meaning that this could be an opportunity to get ahead.
A Bespoke Platform
For all of those who work with you and for those who will work with you in the future, it’s important to have a digital, internal version of your business that they can engage with. While you might think of the digital representation of your business as being your website, that’s only for your audiences. Once people are a part of your inner workings, it’s important to have a platform where they can find resources, work together and even learn what your brand needs to teach them.
This is most commonly done through the use of an intranet platform, often offered by companies such as claromentis.com. Being able to use it as a way to boost both the efficiency of work and the speed at which you can educate those new to your business can be invaluable in the long run.
The Ever-Present Social Media
You might think that you’re already doing all that you can to make the most of social media as a marketing tool, but there is also a chance that you’re thinking too narrowly about what it’s capable of.
First of all, it’s important that you think about just how many different social media platforms there actually are. You don’t need to necessarily be active on all of these, but each one is going to resonate strongly with a different audience. Secondly, however, a lot of these platforms are increasingly supporting video content in a myriad of forms. Short-form video content is currently more popular than ever, thanks to platforms like TikTok, but having the ability to cut down your pre-existing marketing content and fit it to your presence among these platforms can showcase just how adaptable your brand is.
A Dedicated App?
While you might already have a website that you’re proud of and which functions as the hub for all of your business information, you could also take it a step further. Not every business will have the need for its own dedicated app, but if your business is one that could benefit, it’s a move that could come with a lot of advantages. Of course, it’s a large project that will require the skills of a strong development team, but it grants you access to a digital environment that is entirely your own – putting you in complete control of how you present your brand and your services. It’s both an opportunity and something that you have to treat carefully, as you don’t want a rushed product to dim your chances.
